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Target marketing, in the social media space, is the most powerful way to get your message heard by an engaged audience. The power of online communication is that people parse themselves into precise groupings and pull through the messages that pertain to them. Gone are the days of loo… Continue

Its a social media world… so be social. That includes your marketing too. How many times has a well meaning PR firm or a corporate lawyer turned an engaging dialog into swiss cheese in the name of ass covering? That might be an industry standard approach in the analog world, but in th… Continue

Marketing with social networks is the new frontier in digital marketing, but New Media is a “new beast” that requires a new approach. Social networks work. Advertising on them doesn’t. What does that mean? Despite the huge audiences and fantastic growth rates of social networks, the adver… Continue

In a traditional Push / Pull marketing campaign you push your advertising content out and use the marketing message to create a buzz that causes consumer demand to pull sales through the pipeline. With an innovative campaign it can be very effective, but it can also be very expensive t… Continue

Social Networks are a powerful force in the online realm. Their growth is defining the future of the internet. People long for community and recognition and social networks provide both. Once you have developed a rabid fan base through Expertisement, consider giving them a place to form a community around your brand. Social marketing through community building offers some great advantages. Here are a few. Testimonials and social proof that money can’t buy Brand building- Brands earn premium pr… Continue